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  • Collection: Articles

Topical Formulas
Propositional phraseological expression is an intersection that links naming to predication on a syntactic and semantic basis. For GLÄSER, there are two types of propositional idioms, the integral or partial type. (GLÄSER, 1986: 49).…

The dichotomy of theory and practice in teaching translation
Many think that learning translation is done exclusively through practice, but research in translation studies has consistently demonstrated the contribution of teaching theories in…

This article deals with language issues from both a management and a marketing perspective. If management focuses on human resource management and linguistic auditing, marketing puts stress on the strategic efforts to attract and persuade bottom-top…

This article deals with the phenomenon of Code-Switching and Code-Mixing in the language of advertising with a special emphasis on language mixing in the Algeria advertising scenery. The main objective consists to analyze how language mixing is used…

The present article will reveal the complexity observed on the national, institutional and individual levels to bring to satisfaction the language policy, known as the Arabization policy; the Algerian government has developed since independence. This…

Linguistic landscape, henceforth LL, is made up of public and private signs i.e.; the language(s) displayed in public space. It has recently been researched by scholars from different disciplines concerned with issues of languages in contact…

Broadly speaking, translation is the interpreting of the meaning of a text and the subsequent production of an equivalent text, likewise called a translation, that communicates the same message in another language, the text to be translated is called…

The influence of the mother tongue on the second language and school career: An empirical study on Moroccan migrant children
The influence of bilingual or multilingual education on second language acquisition and school careers is still a matter of…

The cultural background of the Algerian learners of Deutsch and their goals of intercultural learning
Intercultural learning does not result solely from the multinational composition of a classroom. It requires an awareness of different patterns of…

Multilingualism in Algeria between the proclaimed and the experienced
In the Maghreb, the term Arabization is synonymous to the restoration of the Arabic language. Why? The mother tongue of the Algerian population is Arabic or one of the Berber…
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