125 10 8556 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Traduction et Langues Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Shafi , Sihem Date A point or period of time associated with an event in the lifecycle of the resource 2013-12-31 Description An account of the resource Motivation and self-learning with computers The new media are the focus of this scientific work and teaching in the fields of media education and media research. The importance of computer use as an entry point into the world of new digital media is highlighted. These new media can enrich and develop foreign languages if the foreign language learners themselves have the necessary technical and methodical-didactical competence. Self-directed learning opens up the possibility of organizing the learning process for individual needs and abilities. The learners must be aware of their available strategies and techniques and be able to anticipate the success of the respective method based on the learning objective. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/673 10.52919/translang.v12i2.673 Language A language of the resource deu Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/673/554 Rights Information about rights held in and over the resource Copyright (c) 2013 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 12 No 2 (2013): Traduction et Langues Volume 12: Numéro: 2/ Décembre 2013; 100-104 2600-6235 1112-3974 10.52919/translang.v12i2 Subject The topic of the resource German learning Media technology. German learning media technology Title A name given to the resource Motivation und Selbstlernen mit Computer Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Articles Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Bedarnia, Mebarka Boursoufla , Sara Bouazaara , Abderrahim Date A point or period of time associated with an event in the lifecycle of the resource 2010-08-31 Description An account of the resource The Treatment of the Lexicon in the Manual A World to Discover The objective of this article is to analyze the treatment of lexical competence in the Algerian second-year textbook Un Mundo por Descubrir. To achieve this objective, the third didactic unit entitled Vida Cotidiana y Compras has been selected: the theme of Food and restaurant. This study is qualitative and exploratory in nature. The descriptive-analytical method has been used. The instruments used for data collection are: observation and Ezeiza's content analysis. The results allowed us to conclude that the treatment of lexical competence in the Algerian manual is of a structural type since it focuses on the teaching of form and not meaning, the proposed activities are of the image-word relationship type and are decontextualized. Likewise, the lexicon is not integrated with the other communicative activities of the language. El presente artículo tiene como objetivo analizar el tratamiento de la competencia léxica en el manual argelino de segundo curso Un Mundo por Descubrir. Para conseguir este objetivo, se ha seleccionado la tercera unidad didáctica titulada Vida Cotidiana y Compras: el tema de Alimentos y restaurante. Este estudio es de tipo cualitativo y de nivel exploratorio. Se ha utilizado el método descriptivo-analítico. Los instrumentos usados para la recogida de datos son: observación y el análisis de contenido de Ezeiza. Los resultados permitieron concluir que el tratamiento de la competencia léxica en el manual argelina es de tipo estructural ya que se enfoca en la enseñanza de la forma y no el significado, las actividades propuestas son de tipo relacionar imagen-palabra y son descontextualizadas. Asimismo, el léxico no está integrado con las otras actividades comunicativas de la lengua. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/458 10.52919/translang.v9i1.458 Language A language of the resource spa Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/458/363 Rights Information about rights held in and over the resource Copyright (c) 2010 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 9 No 1 (2010): Traduction et Langues Volume 9: Numéro: 1/Août 2010 ; 32-45 2600-6235 1112-3974 10.52919/translang.v9i1 Subject The topic of the resource Lexicon competence lexical approach Textbook Un Mundo por Descubrir. Léxico, competencia, enfoque léxico, Manual, Un Mundo por Descubrir Title A name given to the resource El Tratamiento del Léxico en el Manual Un Mundo por Descubirir Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Traduction et Langues Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Bourouba , Karima Date A point or period of time associated with an event in the lifecycle of the resource 2013-12-31 Description An account of the resource On Structural syntax The beginnings of structuralism lie with the Geneva linguist Ferdinand de Saussure, who is therefore sometimes referred to as the "father" of structuralism. Important terms of structuralism are: langue/parole, synchrony/diachrony, descriptive/prescriptive, syntagmatic/paradigmatic, relevant feature/redundant feature. The concept of signs and the arbitrariness of signs also play an important role in structuralism. The present paper aims at studying the principles of struclturalism. The method of structuralism is initially inductive, even if it can lead to throwing the results, known different corpus, not realized and of which one waits that the results make clear. In other words, structuralism, in one way or another, always aims to read a text according to some grid that reorganizes it. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/672 10.52919/translang.v12i2.672 Language A language of the resource deu Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/672/553 Rights Information about rights held in and over the resource Copyright (c) 2013 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 12 No 2 (2013): Traduction et Langues Volume 12: Numéro: 2/ Décembre 2013; 91-99 2600-6235 1112-3974 10.52919/translang.v12i2 Subject The topic of the resource levels of analysis structuralism syntax. levels of analysis structuralism syntax Title A name given to the resource Strukturelle Syntax Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Articles Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Nadir , Rachid Sadki , Oumaima Date A point or period of time associated with an event in the lifecycle of the resource 2010-08-31 Description An account of the resource Storytelling in the Teaching of Foreign Languages: Training the Staff of the First Course of Foreign Languages at the UAT This exploratory study aims to know the current status of TPRS as a means of teaching forfirst-year teachers at the faculty of arts and foreign languages, Laghouat's university of Amar Telidji.In this research, an inductive method was conducted to systematically observe the reality of theteaching methods by first-year teachers within the classroom. The non-participant observation wasadopted to examine whether TPRS was being conducted or not; similarly, a semi-structured interviewwas carried on to investigate whether TPRS was used consciously and/or unconsciously by thetargeted sample of teachers. Based on this study, it was concluded that teachers do not adopt thismethod because of their ignorance of it except for the few of them who do use it, however, unconsciously. unconsciously. El objetivo de este estudio exploratorio es conocer la situación actual del TPRS, comom é todo de enseñanza, en el profesorado del primer curso de Lenguas Extranjeras en la Universidad de Laghouat. En esta investigación se ha seguido un m é todo inductivo para observar sistem á ticamente la realidad de los m é todos de enseñ anza dentro del aula LE utilizados por los profesores del primer curso. Se ha empleado la observación no participante para averiguar si se usa el TPRS en el aula de LE, y una entrevista semi estructurada para averiguar si se usa consciente y/o inconscientemente por los profesores del prime r curso. Los resultados muestran que en el caso de los profesores de la UATL, del primer curso, la totalidad de ellos no usan el TPRS como m é todo paraenseñar las lenguas extranjeras, salvo un reducido n ú mero que lo utiliza inconscientemente en sus clases. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/455 10.52919/translang.v9i1.455 Language A language of the resource spa Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/455/361 Rights Information about rights held in and over the resource Copyright (c) 2010 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 9 No 1 (2010): Traduction et Langues Volume 9: Numéro: 1/Août 2010 ; 6-18 2600-6235 1112-3974 10.52919/translang.v9i1 Subject The topic of the resource Teaching Storytelling narration TRPS Ense ñ anza; Storytelling; Narracion TPRS Title A name given to the resource El Cuentacuentos en la Enseñanza de Lenguas Extranjeras En El Profesorado Del Primer Curso De Lenguas Extrajeras De La UAT Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Traduction et Langues Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Seddiki, Aoussine Date A point or period of time associated with an event in the lifecycle of the resource 2013-12-31 Description An account of the resource Assessing and evaluating in the Deutsch course The debate about the German language lessons is decisively shaped worldwide by keywords like evaluation and assessment. The situation at the Algerian universities and in the German department is similar. The examination and testing procedure is constantly being questioned because the results achieved do not correspond to the wishes of the teaching team. In this article, the interest is in pursuing the question of assessment and evaluation in the context of the German department at the University of Oran. The German language course is the focus of the present study. The previous experience with regard to the implementation of tests and examinations that are planned in each semester in the respective subjects is considered a particular inspiration for this analysis. In addition, due to the persisting problem of evaluation, countless conferences, congresses and workshops are regularly organized worldwide. However, one would like to emphasize that assessment didactics in the German language as a foreign language area have made huge strides in the last two decades. There is already a consensus on the most important assessment criteria. The European Framework of Reference, which provides interesting strategies and techniques for assessment and assessment in German language as a foreign language lessons, is considered one of the most important reference sources for evaluation. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/671 10.52919/translang.v12i2.671 Language A language of the resource deu Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/671/552 Rights Information about rights held in and over the resource Copyright (c) 2013 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 12 No 2 (2013): Traduction et Langues Volume 12: Numéro: 2/ Décembre 2013; 83-90 2600-6235 1112-3974 10.52919/translang.v12i2 Subject The topic of the resource Assessment evaluation German language teaching. Assessment evaluation German language teaching Title A name given to the resource Beurteilen und Bewerten im DaF- Studiengang Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Articles Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource برونة, محمد Date A point or period of time associated with an event in the lifecycle of the resource 2009-12-31 Description An account of the resource لقد أشار النقد العربي القديم وبشكل واضح الى ظاهرة التناص مع اختلاف المصطلح والمنهج، برؤ يهصارمه للناقد العربي انذاك، سادها وسيطر عليها موقف المحاكمة، اذ مفهوم التناص ليس جديدا في الدراساتالبلاغية والنقدية العربية. فقد ورد تحت مسميات مختلفة، كما أن مفهوم التناص لا يبيح ولا يج يز فكره انطلاقنص من العدم بل لابد للنص من رواسب، وهكذا فقد وردت دراسات في السرقات الادبية بمصطلحاتمختلفة ورؤى متفاوتة في النقد العربي، وتنبه الشعراء منذ العصر الجاهلي الى هذه القضية الخطيرة؛ فتناولوهابأساليب متعددة. والتناص هو العلاقة بين النصوص وحقيقة التفاعل بينها وذلك في استحضارها باستعادتها اوتقليدها بمحاكاتها لنصوص أخرى سابقة او معاصرة لها. فالنص الأدبي يمثل كتلة من الفسيفساء المتداخلةبالاقتباسات والمعاني التي أخذت وأشربت معاني أخرى جديدة مطروحة في النص، وبهذا يؤدي التناص دورالرابط بيننا أو أكثر ويكون هذا الترابط وهذا التفاعل من المبدع اللاحق اما طوعا او رغما. Stylistics of Intertextuality between Origin and Concept The ancient Arab criticism clearly referred to the phenomenon of intertextuality with different terminology and approach, with a strict vision of the Arab critic at the time, which was dominated by the position of the court, as the concept of intertextuality is not new in Arabic rhetorical and critical studies. It came under different names, and the concept of intertextuality does not permit the launch of a text from nothing. Rather, the text must have sediments. Thus, there have been studies in literary thefts with different terms and different visions of Arabic criticism. Poets since the pre-Islamic era have been alerted to this serious issue; They took it in a variety of ways. Intertextuality is the relationship between texts and the reality of the interaction between them, in recalling them by restoring them or imitating them by imitation of other previous or contemporary texts. The literary text represents a block of mosaic overlapping with quotes and meanings that took and imbibed other new meanings presented in the text, and thus intertextuality plays the role of a link between creators. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/454 10.52919/translang.v8i1.454 Language A language of the resource ara Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/454/360 Rights Information about rights held in and over the resource Copyright (c) 2009 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 8 No 1 (2009): Traduction et Langues Volume 8: Numéro: 1/ Décembre 2009; 110-126 2600-6235 1112-3974 10.52919/translang.v8i1 Subject The topic of the resource Intertextuality plagiarism citation interaction linguistic fabric. التناص السرقات الأدبية الاقتباس التفاعل النسيج اللغوي. Title A name given to the resource أسلوبية التناص بين النشأة والمفهوم Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Traduction et Langues Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Betka, Fethi Date A point or period of time associated with an event in the lifecycle of the resource 2013-12-31 Description An account of the resource Internet as a source of the language of yougersters in Germany There are young people in every country in the world. These play a major social role in every respect. Young people are usually understood to mean people between the ages of 12 and 30. Nevertheless, this age range can vary from one society to another. What actually characterizes youth is their behaviour, their looks, their feelings, but especially their verbal behaviour. The present paper aims at studying the German culture in general and the culture of young German people in particular. There are always new words because they change as fashion changes; music; technology, mass media, dismantled borders, etc. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/670 10.52919/translang.v12i2.670 Language A language of the resource deu Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/670/551 Rights Information about rights held in and over the resource Copyright (c) 2013 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 12 No 2 (2013): Traduction et Langues Volume 12: Numéro: 2/ Décembre 2013; 79-82 2600-6235 1112-3974 10.52919/translang.v12i2 Subject The topic of the resource culture German verbal behavior youth. culture German verbal behavior youth Title A name given to the resource Die Jugendsprache in Deutschland Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Articles Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource تهامي, وسام Date A point or period of time associated with an event in the lifecycle of the resource 2009-12-31 Description An account of the resource إن الميزة التي حظي بها الخطاب السياسي المتجلية في قدرته ال كبيرة في فرض الايديولوجيا بالدرجةالأولى جعلت منه محط أنظار المجتمعات المعاصرة والمتطورة لما يهدف إليه من حمل المخاطب على القبول والتسليم؛ولذلك؛ فأضحى من الضروري التسليم بأن نقل هذا النوع من النصوص من لغة الى اخرى يتطلب من المترجمالالمام بتقنيات الترجمة وتحليل الخطاب، كما تحتم الغاية الايديولوجية للخطاب السياسي على المترجم ادراك الياتالخطاب السياسي المعقدة حتى يتسنى له اختيار الاسلوب الانسب لخلق نفس التأثير في متلقي النص في اللغةالهدف مع اجتناب الافراط في الترجمة الحرفية التي قد تؤدي الى انحرافات وانزلاقات خطيرة تمس جوهر معناهوتشوهه. وخلص الباحث بعد إلقاء الضوء على مميزات الخطاب السياسي الكاستري واشكالية ترجمته إلى اللغةالعربية إلى أن الترجمة الحرفية تعجز في معظم الاحيان عن نقل الحمولة الدلالية للخطاب السياسي وتؤدي الىضياع قوته الحجاجية وحلته البلاغية. Translation of Advertising Discourse The advantage that the political discourse had, is manifested in its great ability to impose ideology at the first place, its focus of attention on contemporary and developed societies because of its aims to induce the addressee to accept what is said. Therefore; it becomes necessary to recognize that the transfer of this type of texts from one language to another requires from the apart of the translator to be familiar with the techniques of translation and discourse analysis, as well as the ideological purpose of political discourse to understand the complex mechanisms behind it. So, the translator can choose the most appropriate method to create the same effect on the recipient of the text in the target language. The goal is to avoid the excessive literal translation, which may lead to deviations and slips that affect the essence of its meaning and distort it. After shedding light on the characteristics of political discourse of Fidel Castro and the issue of translating it into Arabic, the researcher concluded that literal translation is often unable to convey the semantic load of political discourse and leads to the loss of its argumentative power and rhetorical structure. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/452 10.52919/translang.v8i1.452 Language A language of the resource ara Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/452/359 Rights Information about rights held in and over the resource Copyright (c) 2009 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 8 No 1 (2009): Traduction et Langues Volume 8: Numéro: 1/ Décembre 2009; 103-109 2600-6235 1112-3974 10.52919/translang.v8i1 Subject The topic of the resource Political discourse discourse analysis literal translation Fidel Castro discourse semantic load الخطاب السياسي تحليل الخطاب الترجمة الحرفية الخطاب الكاستري الحمولة الدلالية Title A name given to the resource ترجمة الخطاب السياسي Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Traduction et Langues Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Taiebi, Ahmed Date A point or period of time associated with an event in the lifecycle of the resource 2013-12-31 Description An account of the resource Speech competence from a psychological point of view It is challenging to agree on one definition to the concept speaking. It is not just talking, as almost everyone thinks, but also expressing feelings, psychology and, above all, communicating. A message can be transmitted to which a reaction is desired, be it verbal or non-verbal. Users of the German Language as a foreign language have difficulties at different levels when it comes to speaking. The present paper aims at tackling the communicative ability in its oral aspect and the impact of the speakers’ psychology on their proficiency. In addition to general language and some psychological barriers, there are also physical conditions such as intentionality, perception, attention, the ability to concentrate, orientation towards the other, the willingness to submit one's thoughts to the other, the classification of what has been understood also belong to one's own understanding of the world. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/669 10.52919/translang.v12i2.669 Language A language of the resource deu Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/669/550 Rights Information about rights held in and over the resource Copyright (c) 2013 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 12 No 2 (2013): Traduction et Langues Volume 12: Numéro: 2/ Décembre 2013; 72-78 2600-6235 1112-3974 10.52919/translang.v12i2 Subject The topic of the resource Communication styles psychology speech competence. Communication styles psychology speech competence Title A name given to the resource Die Sprechkompetenz unter psychologischem Aspekt Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Articles Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource بلقاسمي , حفيظة Date A point or period of time associated with an event in the lifecycle of the resource 2009-12-31 Description An account of the resource إن القفزة التكنولوجية الاعلامية التي عرفتها الانسانية أحدثت تقاربا وإحتكاكا بين الثقافات مما سهلانتقال المعلومات والتكنولوجيات، إن الترجمة الإشهارية وسيله لا يقتصر دورها على نقل رسالة هدفها المنفعةوالمصلحة التجارية والثقافية والجغرافيا للمتلقي وغيرها من خلالها سنحاول الاجابة عن مجموعة من الاسئلة يذكرمنها ما هي خصوصيات الخطاب الاشهاري؟ وما هي الإكراهات التي يتعرض لها هذا النوع من الخطاب اثناءنقله من لغة إلى اخرى؟ وما طبيعتها؟ وفي خاتمة هذه الورقة استخلص الباحث أن الترجمة الإشهارية تحكمهاثلاثة ضرورات اقتصادية ولسانية وثقافية التي تمثل جملة الإكراهات حتى يحقق المترجم الامانة دون خسارةالدلالية أو وظيفية تتكامل ومتطلبات العملية التواصلية. Translation of Advertising Discourse The media technological leap that humanity has known has brought about a convergence and friction between cultures, which facilitated the transmission of information and technologies.In this paper, we will try to answer a set of questions, including what are the peculiarities of the advertising discourse? And what are the constraints that this type of discourse is exposed to while being transferred from one language to another? And what is its nature?In the conclusion, the researcher concluded that advertising translation is governed by three economic, linguistic and cultural necessities, which represent a set of constraints binding the translator to achieve text fidelity without losing semantic or functional integration and the requirements of the communicative process. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/451 10.52919/translang.v8i1.451 Language A language of the resource ara Publisher An entity responsible for making the resource available University of Oran 2 Mohamed Ben Ahmed Relation A related resource https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/451/358 Rights Information about rights held in and over the resource Copyright (c) 2009 TRANSLANG Source A related resource from which the described resource is derived Traduction et Langues; Vol 8 No 1 (2009): Traduction et Langues Volume 8: Numéro: 1/ Décembre 2009; 95-102 2600-6235 1112-3974 10.52919/translang.v8i1 Subject The topic of the resource Translation of advertising discourse global consumer advertising slogan communicative informative nature slogan transposition ترجمة الخطاب الاشهاري المستهلك العالمي شعار إشهاري طبيعة إبلاغيه تواصلية نقل الشعار. Title A name given to the resource ترجمة الخطاب الاشهاري Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article