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                <text>Koffi Kassi, Jean-Jacques</text>
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                <text>From the Imaginary World to the Human World: Geocriticism of The Son of the Male Woman by Maurice Bandaman 
The FL teaching / learning requires the exploration of new didactic tracks except those already in place. In our case, and in order to increase the possibilities of improving communication skills in French as a foreign language, it is a question of resorting to the television platform. Methodologically, and nothing but the level of the oral comprehension, for example, the authentic speeches in French are often characterized by such a complexity that even the linguistic competence, on its own, cannot account for all their significant scope. The communicational scope of certain cultural-heavy discourses, as the example we propose in this modest article, requires on the part of the teacher a new refocus on the encyclopedic competence, as a subsidiary form of cultural competence, but how decisive to decipher the messages which shape exolingual communication in French. To do this, the television tool embodied by the fiction- documentary proves to us to be very interesting, since, by its contribution in audiovisual information, it will facilitate access to some hidden forms (but which are both quite obvious and implicit for the native speaker) of the meaning inherent to any authentic production in contemporary French.</text>
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                <text>L’enseignement/apprentissage d’une langue étrangère exige désormais que l’on explore de nouvelles pistes didactiques hormis celles déjà mises en place. Dans notre cas, et afin d’accroître les possibilités d’améliorer la compétence communicationnelle en français, il est question de recourir à la plateforme télévisuelle. Sur le plan méthodologique, et rien qu’au niveau de la compréhension orale, par exemple, les discours authentiques en français sont souvent caractérisés par une telle complexité que même la compétence linguistique, à elle seule, ne peut rendre compte de toute leur portée significative. La portée communicationnelle de certains discours à forte charge culturelle, à l’image de l’exemple que nous proposons dans ce modeste article, exige de la part de l’enseignant une nouvelle recentration sur la compétence encyclopédique, en tant que forme subsidiaire à la compétence culturelle, mais combien décisive pour décrypter les messages qui façonnent la communication exolingue en français. Pour ce faire, l’outil télévisuel incarné par la docufiction s’avère à nos yeux très intéressant, puisque, par son apport en informations audiovisuelles, il va faciliter l’accès à certaines formes cachées (mais qui sont tout à fait évidentes et implicites à la fois pour le locuteur natif) de la signification inhérente à toute production authentique en français contemporain.</text>
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                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/375</text>
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                <text>fra</text>
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                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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                <text>Traduction et Langues; Vol 19 No 2 (2020): Traduction et Langues Volume : 19 Numéro : 02 / Décembre 2020; 149-158</text>
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                <text>2600-6235</text>
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                <text>1112-3974</text>
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                <text>10.52919/translang.v19i2</text>
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                <text>Didactics of FFL</text>
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                <text>audiovisual platform</text>
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                <text>encyclopedic competence</text>
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                <text>television forms</text>
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                <text>fiction- documentary</text>
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                <text>Didactique du FLE</text>
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                <text>plateforme audiovisuelle</text>
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                <text>compétence encyclopédique</text>
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                <text>formes télévisuelles</text>
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                <text>docufiction</text>
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                <text>Du Monde Imaginaire au Monde Humain : Géocritique de Le Fils de La Femme Mâle de Maurice Bandaman</text>
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                <text>Djeddai, Imen</text>
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                <text>Benabed, Fella</text>
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                <text>2020-12-31</text>
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            <description>An account of the resource</description>
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                <text>بالنظر مليا لتاريخ أدب الخيال العلمي الإفريقي-الأمريكي نجد ان هذا النوع من الأدب كان غائبا عن الواجهة لفترة طويلة من الزمن وذلك راجع لسيطرة الرجل الأبيض على اساليب النشر والكتابة. فالميز العنصري تجاه الكتاب السود لايزال مستمرا في مجتمع الخيال العلمي. ل كن مع ذلك نجد ان كاتبات الخيال العلمي الإفريقيات-الأمريكيات المهمشات يحاولن ،Binti, Binti: Home, and Binti: The Night Masqueradeادراج عدد أكبر للنساء السوداوات في أدبهن. من خلال ثلايتها نجد ان الكاتبة نندي أوكورايفور تركز على تجربة ان تكون إمراة وسوداء في الوقت ذاته في مجتمع مستقبلي متطور. تناقش هذه الدراسة كيف ان أوكورايفور تنتقد حياة النساء السوداوات في أمريكا وذلك من خلال تسليط الضوء على عنصرين اثنين وهما: العرق والجنس. كما تبحث هذه الدراسة في تحدي الصورة النمطية للمرأة السوداء كآخر وذلك من خلال كسر أعراف وقواعد الرجل الأبيض في الكتابة. نستخدم في هذه الدراسة كلا من الأفروفيوتريزم والنسوية السوداء كأطر نظرية بما أن الأفروفيوتريزم لها صلة بالمواضيع الافريقية من حيث الثقافة التكنولوجية في القرن العشرين وكذا النسوية السوداء لعلاقتها بتمكين المرأة السوداء. لقد برهنت الشخصية الرئيسية بنتي انها تستحق بلوغ منزلة مرموقة كفتاة مستقبلية قوية وهذا ما منحها التقة كي تقرر مصيرها وحياتها بنفسها.</text>
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                <text>By looking carefully at the history of science fiction, we can notice that African American authors have been excluded from the scene for a long time due to the “whiteness” of the genre in terms of writing and publication. In addition to racism, sexism persists in the science fiction community. Hence, marginalized black women writers of science fiction try to include more black women characters in their literary works. Through Binti, Binti: Home, and Binti: The Night Masquerade, Nnedi Okorafor focuses on the experience of being black and woman in a technological society of the future. This study discusses how Okorafor provides sharp comments on the lives of black women in America in terms of “race” and “gender.” She challenges the stereotypical image of the black woman as “other” through the subversion of white norms and traditions. In this analysis, we use “Afrofuturism” and “black feminism” as a theoretical framework since “Afrofuturism” tackles African American issues related to twentieth-century technoculture, and “black feminism” deals with black women empowerment. The major character, Binti, proves that she deserves to reach a higher position as an empowered girl of the future, which gives her self-confidence to be autonomous and to have control over her own life.</text>
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                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/374</text>
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            <description>A language of the resource</description>
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                <text>eng</text>
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                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/374/291</text>
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                <text>Traduction et Langues; Vol 19 No 2 (2020): Traduction et Langues Volume : 19 Numéro : 02 / Décembre 2020; 210-220</text>
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                <text>Binti trilogy</text>
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                <text>black feminism</text>
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                <text>ثلاثية بنتي</text>
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                <text>النسوية السوداء</text>
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                <text>الخيال العلمي</text>
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                <text>الاخر</text>
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                <text>The Strong Binti in Nnedi Okorafor’s African American  Science Fiction</text>
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            <description>An entity primarily responsible for making the resource</description>
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                <text>Le Poder  , Marie-Évelyne</text>
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                <text>Particularities of Terminology inherent to Medical Translation in Spanish and French: typology and strategies to adopt
The main objective of this paper is to draw the attention of Spanish and French translators to the terminological features of medical texts that can constitute traps for their translation task and to note the strategies to be adopted in order to recreate in optimal conditions a source text in a target text. The methodology used is descriptive since it exposes the characteristics and the translation strategies to answer them. The results obtained highlight that these terminological peculiarities, clearly classified, usually hamper the work of the translator and that it is therefore essential to deal with the question by providing solutions in relation to the behavior that the translator should have to face them.</text>
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                <text>L´objectif principal de cet article consiste, d´une part, à attirer l´attention des traducteurs1 en langues espagnole et française sur les particularités terminologiques des textes médicaux pouvant constituer des pièges quant à la tâche traduisante qui est la leur et, d´autre part, à consigner les stratégies à adopter afin de recréer dans des conditions optimales un texte source dans un texte cible. La méthodologie utilisée est descriptive puisqu´elle expose lesdites particularités et les stratégies à adopter pour y répondre. Les résultats obtenus mettent en relief que ces particularités terminologiques, clairement classifiées, entravent habituellement le travail du traducteur et qu´il s´avère donc essentiel de s´occuper de la question en apportant des solutions en relation avec le comportement que celui-ci doit avoir pour les affronter.</text>
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                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/373</text>
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                <text>10.52919/translang.v19i2.373</text>
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                <text>fra</text>
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                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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                <text>Particularités terminologiques inhérentes à la traduction médicale en langues espagnole et française typologie et stratégies applicables</text>
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                <text>This research work will review at-hand literature about the use of Quality Circle model to assist teachers in higher education to integrate critical thinking skills into the classroom setting. The study could lead to enhanced insights into human behavior conduct within the educational settings in order to promote greater skills in decision making and problem solving. It is suggested that higher education organizations should begin using quality circles as means of improving communication and collaborative activities among teachers and students. Theory is indispensable in education; therefore, educational decision makers should be able to use this important tool for the daily educational and pedagogical operations.</text>
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                <text>Cet article examinera la littérature existante sur l’utilisation du modèle Quality Circle pour soutenir les enseignants de l’enseignement supérieur à intégrer les compétences de pensée critique dans un cadre pédagogique. L’étude pourrait mener à des informations améliorées sur la conduite du comportement humain dans les milieux éducatifs afin de promouvoir de plus grandes compétences dans la prise de décision et la résolution de problèmes. Il est suggéré que les organismes d’enseignement supérieur commencent à utiliser des cercles de qualité comme moyen d’améliorer la communication et les activités de collaboration entre les enseignants et les étudiants. La théorie est indispensable dans l’éducation ; par conséquent, les décideurs éducatifs doivent pouvoir utiliser cet outil important pour les opérations éducatives et pédagogiques quotidiennes.</text>
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                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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                <text>Traduction et Langues; Vol 19 No 2 (2020): Traduction et Langues Volume : 19 Numéro : 02 / Décembre 2020; 221-229</text>
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                <text>The Quality Circles at the Service of  Higher Education: A Theoretical  Perspective under Scrutiny</text>
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                <text>Amari, Badreddine</text>
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                <text>يتناول هذا المقال أهمية الزّنة الثقافيّة في المرسلة الشعرية على وجه التحديد والدور الذي تؤديه الثقافة في عملية الترجمة أي على صعيد نقل الوقع الثقافي عينه للقارئ الهدف. لهذه الغاية ينقسم البحث إلى قسمين الأوّل تنظيري والثاني تطبيقي. أمّا القسم التنظيري فينطلق من تعريف الثقافة أبرز عناصرها ّ ومن ثم تعريف الترجمة بهدف استبيان العلاقة القائمة بين هذا الثنائي. ّ يتطرق البحث بعدها إلى تسليط الضوء على الدور الذي تؤديه العناصر الثقافية آنفة الذكر في تسهيل أو تصعيب عمل المترجم عند نقل الوقع الثقافي للمرسلة الشعرية، كما يقترح الباحث عيّنة من الاستراتيجيات التي وضعها أهل الاختصاص بهدف إرشاد المترجم ومساعدته خلال عمليّة التّرجمة.أمّا الشق التطبيقي فيستهلّه الباحث بدراسة للنسخة المترجمة من قصيدة ّ ولا أكثر " لا أقل " للشاعر الفلسطيني محمود درويش واستنتاج المنهج الذياتّبعه مترجمها الشاعر والمترجم الفلسطيني الأصل فادي جودة وبالتالي تحديد موقفه هل كان من أهل المصدر أم من أهل الهدف.</text>
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                <text>Customs and its Effects of Changing the Fatwa
This paper consists of an attempt to highlight the importance of cultural impact in poetry, in addition to the significant part it takes during the translation process, more precisely its equivalent delivery to the target reader. To attain the sought purpose, this research paper was separated into two sections: one being theoretical and the other practical. The theoretical section starts off by defining culture and its most significant elements, then moves on to defining translation in hopes of revealing the link between this pair. This paper proceeds to shed some light on the role that these previously stated cultural elements play in facilitating or impeding the translator’s task of transferring the poem’s cultural impact. Moreover, the author of this paper then proposes a sample of many strategies suggested by professionals to further guide the translator and assist him in his task. As for the practical section, it consists of a study regarding Palestinian poet Mahmoud Darwish’s “No More and No Less” and its translation procedures and strategies used in translated English version done by Fady Joudah, translator and poet of Palestinian origins; thus, allowing the translator’s stance to be revealed: whether he was source-oriented or sought the target reader.</text>
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                <text>ara</text>
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                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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                <text>Traduction et Langues; Vol 19 No 2 (2020): Traduction et Langues Volume : 19 Numéro : 02 / Décembre 2020; 230-249</text>
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                <text>استراتيجيات الترجمة</text>
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                <text>القارئ</text>
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                <text>العرف وأثره في تغيّر الفتوى: َدراسة تحليلية تَطبيقية</text>
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                <text>Quranic and Semitic Rhetorics Its History and Theory 
The article is a review of nearly thirty years of research on the composition of the Qur’anic text using the techniques of Semitic rhetoric. In recent years, the latter term has spread in Qur’anic studies, eliciting various reactions. Therefore, its origin and exact meaning are first explained. A first part then traces its history, first in the biblical exegesis from which it came, then in the Qur’anic exegesis, ancient and modern (around the concept of naẓm al-Qur’ān), and finally, in recent scientific studies. The second part is a theoretical presentation, based on the pioneering work of the biblical scholar Roland Meynet, adapted to the specificities of Qur’anic rhetoric itself. We first explain its two general characteristics: binarity and parataxis, then the different textual levels to be distinguished, and finally the three basic figures of composition: parallelism, concentric composition and specular composition. Each step of the presentation is illustrated by Qur’anic examples, taken mainly from the Fātiḥa. The conclusion opens up a prospect of research of the same Semitic rhetoric in languages of the ancient Middle East other than (Biblical) Hebrew or (Qur’anic) Arabic: Akkadian, Ugaritic and Pharaonic.</text>
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                <text>L’article est un bilan de près de trente années de recherches sur la composition du texte coranique selon les techniques de la rhétorique sémitique. Depuis quelques années, ce dernier terme s’est répandu dans les études coraniques, suscitant des réactions diverses. C’est pourquoi, son origine et son sens exact sont d’abord expliqués. Une première partie en retrace ensuite l’histoire, d’abord dans l’exégèse biblique dont elle est issue, puis dans l’exégèse coranique, ancienne et moderne (autour du concept de naẓm al- Qur’ān), et enfin, dans les études scientifiques récentes. La deuxième partie est un exposé théorique, appuyé sur les travaux pionniers du bibliste Roland Meynet, adaptés aux spécificités de la rhétorique coranique proprement dite. On en expose d’abord les deux caractéristiques générales : la binarité et la parataxe, ensuite les différents niveaux textuels à distinguer, et enfin les trois figures de composition : le parallélisme, la composition concentrique et la composition spéculaire. Chaque étape de l’exposé est illustrée par des exemples coraniques, extraits principalement de la Fātiḥa. La conclusion ouvre une perspective de recherche de la même rhétorique sémitique dans d’autres langues du Moyen-Orient ancien tel que l’hébreu (biblique) ou l’arabe (coranique) : akkadien, ougaritique et pharaonique.</text>
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                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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                <text>Traduction et Langues; Vol 19 No 2 (2020): Traduction et Langues Volume : 19 Numéro : 02 / Décembre 2020; 8-33</text>
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                <text>Binarity</text>
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                <text>figures of composition</text>
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                <text>Binarité</text>
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                <text>La Rhétorique Coranique et Sémitique Son Histoire, Sa Théorie</text>
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                <text>MVOU, Perrine</text>
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                <text>The Myth in Ecuatorial Guinean Letters: Sociohistorical Reading of Trinidad Morgades Besari’s Antigone 
Between myth and literary phenomenon, there is an intimate relationship permamente. Timeless essence, the myth survives civilization that gave birth and, passing the time, loads of new meanings that enrich. Just as the dream, myth is a sign that must decipher the reader / viewer as it carries deeper meanings essential to the understanding of their everyday lives and the foundation of society in which they live, their customs and their rights. The presence of myth in points Equatorial Guinea in general, and particularly in the play of Trinidad Morgades Besari therefore arises, as usual, the problem of its significance.</text>
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                <text>Entre el mito y el fenómeno literario, existe una relación permamente e íntima. Atemporal por esencia, el mito sobrevive a la civilización que le dio luz y, transcurriendo el tiempo, se carga de significaciones nuevas que le enriquecen. Así como el sueño, el mito es un signo que debe descifrar el lector/espectador ya que es portador de significaciones profundas indispensables a la comprensión de su cotidiano vivir y a la del fundamento de la sociedad en la que viven, sus costumbres y sus derechos. La presencia del mito en las letras ecuatoguineanas en general, y particularmente en la obra dramática de Trinidad Morgades Besari, pues plantea, como de costumbre, el problema de su significación.</text>
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                <text>spa</text>
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                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/367/287</text>
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                <text>Traduction et Langues; Vol 19 No 2 (2020): Traduction et Langues Volume : 19 Numéro : 02 / Décembre 2020; 34-49</text>
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                <text>2600-6235</text>
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                <text>1112-3974</text>
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                <text>10.52919/translang.v19i2</text>
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            <description>The topic of the resource</description>
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                <text>Antigone</text>
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                <text>Dictatorship</text>
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                <text>Intertextuality</text>
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                <text>Morgades Besari Trinidad</text>
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                <text>Myth</text>
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                <text>Nguema Francisco  Macías</text>
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                <text>Antígona</text>
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                <text>Dictadura</text>
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                <text>Intertextualidad</text>
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                <text>Mito</text>
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                <text>Morgades Besari Trinidad</text>
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                <text>Nguema  Francisco Macías</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>The Myth in Ecuatorial Guinean Letters: Sociohistorical  Reading of Trinidad Morgades Besari’s Antigone</text>
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              <elementText elementTextId="313752">
                <text>El Mito En Las Letras Ecuatoguinean  A Sguineana Lectura histórica de Antigona de Trinidad Morgades Besari</text>
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                <text>Gning, Maurice</text>
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                <text>This paper examines the issue of ethics in Lord of the Flies (1954) by the English Postmodern writer, William Golding (1911-1993). The study is grounded on some ethical principles drawn from the moral philosophy of Immanuel Kant (1724-1804). It concludes that ethics is absent in the environment where Golding’s characters evolve. This absence of ethical references mainly results from western modernity that called into question all former references that provided moral ideals. As such, Lord of Flies enacts, with much irony, the ethical void in which western modernity introduced humanity.</text>
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                <text>Cet article examine la question de l’éthique dans Lord of the Flies, un roman de l’écrivain anglais postmoderne, Sir William Gerard Golding. Quelques principes éthiques tirés de la philosophie morale de Emmanuel Kant (1724-1804) constituent le fondement théorique de cette étude. Celle-ci conclut que l’environnement où évoluent les personnages de Golding est dépourvu d’éthique. Cette absence de repères éthiques ou axiologiques est essentiellement la conséquence de la modernité occidentale qui a balayé le socle moral des valeurs anciennes. Lord of the Flies traduit ainsi, avec une pointe d’ironie, le vide éthique ou le chaos dans lequel la pensée moderne a tragiquement introduit l’humanité.</text>
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                <text>eng</text>
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                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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                <text>Traduction et Langues; Vol 19 No 2 (2020): Traduction et Langues Volume : 19 Numéro : 02 / Décembre 2020; 50-66</text>
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                <text>Modernity</text>
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                <text>The Ethical Void or the Parody  of Western Modernity in Golding’s  Lord of the Flies</text>
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                <text>Naceur,  Djilali</text>
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                <text>2007-12-31</text>
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                <text>Borrowing as a Translation Process
Translation has always been a tool for cultural enrichment, knowledge transfer, and a means of communication between people speaking different languages. However, translation is not always an easy task. This paper tries to show the problems of untranslatability encountered during the translation of a religious text from Arabic into French, and the use of borrowing as the most appropriate solution to translate realities linked to the culture and to the Islamic religion.</text>
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                <text>La traduction a toujours été un outil d’enrichissement culturel, de transfert de connaissances, et un moyen de communication entre peuples parlant des langues différentes. Cependant, la traduction n’est pas toujours une tâche aisée. Cet article essaie de montrer les problèmes d’intraduisibilité rencontrés lors de la traduction d’un texte religieux de l’arabe vers le français, et le recours à l’emprunt comme la solution la plus appropriée pour traduire des réalités liées à la culture et à la religion islamiques.</text>
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                <text>application/pdf</text>
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            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="313675">
                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/362</text>
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                <text>10.52919/translang.v6i1.362</text>
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            <name>Language</name>
            <description>A language of the resource</description>
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                <text>fra</text>
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            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="313678">
                <text>University of Oran 2 Mohamed Ben Ahmed</text>
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            <name>Relation</name>
            <description>A related resource</description>
            <elementTextContainer>
              <elementText elementTextId="313679">
                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/362/284</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="313680">
                <text>Copyright (c) 2007 TRANSLANG</text>
              </elementText>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="313681">
                <text>Traduction et Langues; Vol 6 No 1 (2007): Traduction et Langues Volume 6: Numéro: 1/Décembre 2007 ; 52-57</text>
              </elementText>
              <elementText elementTextId="313682">
                <text>2600-6235</text>
              </elementText>
              <elementText elementTextId="313683">
                <text>1112-3974</text>
              </elementText>
              <elementText elementTextId="313684">
                <text>10.52919/translang.v6i1</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
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            <description>The topic of the resource</description>
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                <text>Borrowing</text>
              </elementText>
              <elementText elementTextId="313686">
                <text>untranslatability</text>
              </elementText>
              <elementText elementTextId="313687">
                <text>semantic loss</text>
              </elementText>
              <elementText elementTextId="313688">
                <text>Arabic dueling.</text>
              </elementText>
              <elementText elementTextId="313689">
                <text>Emprunt</text>
              </elementText>
              <elementText elementTextId="313690">
                <text>intraduisibilité</text>
              </elementText>
              <elementText elementTextId="313691">
                <text>perte sémantique</text>
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              <elementText elementTextId="313692">
                <text>duel arabe.</text>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="313693">
                <text>L’emprunt comme Procédé de Traduction</text>
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            <name>Type</name>
            <description>The nature or genre of the resource</description>
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                <text>info:eu-repo/semantics/article</text>
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                <text>Peer-reviewed Article</text>
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              <name>Title</name>
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                  <text>Articles</text>
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          <element elementId="39">
            <name>Creator</name>
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              <elementText elementTextId="313643">
                <text>Touhami , Ouissem</text>
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          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>2007-12-31</text>
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          <element elementId="41">
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            <description>An account of the resource</description>
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                <text>Can we translate the advertising slogan?
The notion of untranslatability of the advertising text has always been at the heart of the debates between theoreticians who reject any dichotomy between the content and the form of the source text during its transfer to the target language, and favorable practitioners. to an interpretative approach to advertising translation, where the passage from LD to LA is not related to the language but to the message. In our paper, we will try to give an initiative of answer to the question: Can we translate the advertising slogan? For this we have chosen three categories of examples of advertising slogans which obey in their translations to three different processes: literal translation, borrowing and adaptation.</text>
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              <elementText elementTextId="313646">
                <text>La notion d’intraduisibilité ou d’intraductibilité du texte publicitaire a toujours été au coeur des débats entre des théoriciens qui repoussent toute dichotomie entre le fond et la forme du texte source lors de son transfert vers la langue cible, et des praticiens favorables à une approche interprétative de la traduction publicitaire, où le passage de LD à LA ne porte pas sur la langue mais sur le message. Dans notre communication nous essayerons de donner un début de réponse à la question : Peut-on traduire le slogan publicitaire ? Pour cela nous avons choisi trois catégories d’exemples de slogans publicitaires qui obéissent dans leurs traductions à trois procédés différents : la traduction littérale, l’emprunt et l’adaptation.</text>
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            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>application/pdf</text>
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                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/361</text>
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            <elementTextContainer>
              <elementText elementTextId="313650">
                <text>fra</text>
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          <element elementId="45">
            <name>Publisher</name>
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            <elementTextContainer>
              <elementText elementTextId="313651">
                <text>University of Oran 2 Mohamed Ben Ahmed</text>
              </elementText>
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                <text>https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/361/283</text>
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          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="313653">
                <text>Copyright (c) 2007 TRANSLANG</text>
              </elementText>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="313654">
                <text>Traduction et Langues; Vol 6 No 1 (2007): Traduction et Langues Volume 6: Numéro: 1/Décembre 2007 ; 39-44</text>
              </elementText>
              <elementText elementTextId="313655">
                <text>2600-6235</text>
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              <elementText elementTextId="313656">
                <text>1112-3974</text>
              </elementText>
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                <text>10.52919/translang.v6i1</text>
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            <description>The topic of the resource</description>
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                <text>Advertising translation</text>
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              <elementText elementTextId="313659">
                <text>untranslatability</text>
              </elementText>
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                <text>slogan</text>
              </elementText>
              <elementText elementTextId="313661">
                <text>interpretative theory</text>
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                <text>Traduction publicitaire</text>
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                <text>intraduisibilité</text>
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                <text>slogan</text>
              </elementText>
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                <text>théorie interprétative</text>
              </elementText>
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            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
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                <text>Peut-on traduire le slogan publicitaire ?</text>
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            </elementTextContainer>
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