Strategies For Presenting And Marketing Islamic Branded Products To Non-Muslim Consumers

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Buying behavior of consumers and decision-making process and criteria of Muslim and non-Muslim consumers are fundamental in spreading the brand of Islamic ethical marketing. Many factors including environment, globalization, purchasing power, consumer population, religious and ethical considerations are essential in increasing the worldwide acceptance of Islamic marketing to all races regardless of religious belief. Hence, the paper attempts to identify the appropriate strategies for presenting these Islamic brands and logos to non-Muslim consumers across the global- space. The paper shall provide insight into how Islamic distribution strategies are displayed to every consumer regardless of their faith or cultural practices. The paper likewise builds upon previous scholarly efforts and research outcomes focusing on management approaches and business strategies suitable for increasing the chances of accepting Islamic brands and logos in Muslim and non-Muslim countries. Previous studies helped in understanding the concepts, current business practices, managerial and theoretical perspectives of Islamic branding. The findings indicate that the usage of Islamic brands played a mediating role in strengthening Islamic branded products across non-Muslim countries. Islamic brand was found to create positive impressions about Islam for non-Muslim consumers. It was also discovered that Islamic brands uniquely secured consumers and customers for Islamic products more than non-Islamic products. The study recommends that Islamic marketing designers should build a monitoring logistic to track the level of Islamic product acceptance across the Muslim and non-Muslim world.
تهدف الدراسة إلى بيان الحماية القانونية للحق الدستوري في الانتخاب، إذ تسمح أحكام نظام الانتخابات للناخب بممارسة فعلية وفعالة لحقه خلال كل مراحل العملية الانتخابية. إلا أن القانون تضمن جملة من المواد التي تربط هذه الحرية بالتزامات تجاه الجماعة نظرا لأهمية صوته لتشكيل الإرادة العامة وتحقيق انتخابات حرة ونزيهة تعكس اتجاهات الرأي العام.
ذلك ما يعتمد أساسا على الدور الإيجابي للناخب خاصة في المجال الرقابي، إذ تتأثر الانتخابات بسبب عزوف الناخب عن التصويت وممارسة حقه في مراقبة سير العملية.
The electoral process is based on the existence of many stages that can be achieved properly only through the contribution of many parties and the voter is one of the most prominent parties to the electoral process through the role played during successive stages, which is linked to the full range of rights and obligations established by law Organizer of the electoral process.

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